Best Plain Language Stats (2024 Guide)
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First Published: 23 September 2024
Author: Nathan Boeker, M. A. Certified Plain Language Instructor
To the Point
The statistics speak for themselves: plain language design is a powerful tool that can improve comprehension, increase engagement, reduce costs, and enhance customer satisfaction.
Table of Contents
Plain Language Writing: The Numbers Don't Lie
Plain language writing, a style that prioritizes clarity and conciseness, has gained significant traction in recent years. It's no longer just a matter of good writing; it's backed by compelling statistics showcasing its tangible benefits. This guide showcases the numbers behind plain language writing, demonstrating its effectiveness and highlighting its importance in various fields.
50% Improved Comprehension
Studies have shown that using plain language can boost comprehension rates by up to 50%. This means that your audience is far more likely to understand and retain information when it's presented in a clear and straightforward manner. [Source: Center for Plain Language]
23% Less Time to Read
A study by Indiana University’s Kelley School of Business, found that when a US Navy memorandum was rewritten into plain language, it took up to 23% percent less time to read.
$159 Million Saved
The authors of this study estimated that the Navy would save up to $159 million (in today’s dollars) worth of wasted reading and rereading time if its officers used plain language.
60% Increased Engagement
Research indicates that documents written in plain language are 60% more likely to be read in their entirety compared to those filled with jargon and complex sentence structures. This translates to better engagement and more effective communication. [Source: Nielsen Norman Group]
80% of People Prefer Plain Language
Research shows that 80% of people prefer plain language, including expert users. The more complex the issue, the greater the preference. [UK Office for National Statistics]
64% Say Plain Language is Well-Written
A study found that 64% of readers perceived plain language text as well-written, and 34% are more likely to say the text is well-organized. [Business Wire]
65% Higher Response Rates
The Veterans Benefits Administration (VBA) increased their response rate from 43% to 65% by rewriting a letter in plain language. [Plainlanguage.gov]
By embracing plain language design, managing technical terms, and prioritizing clarity, you can communicate effectively and achieve your communication goals.
Whether you're a federal agency communicating health information, a healthcare professional conducting research, or simply trying to connect with your audience on social media, plain language writing is the key to clear and impactful communication.
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