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First Published: 10 September 2024
Author: Nathan Boeker, M. A. Certified Plain Language Instructor
To the Point
Using big words like "utilize" and "leverage" can make you seem less intelligent. By using plain language, you can improve the clarity, engagement, and effectiveness of your communication. So, next time you're tempted to use a big word, ask yourself if there's a simpler way to say the same thing.
People think big words make them sound smarter, but studies show it’s not true.
In fact, using unnecessarily complex words can often have the opposite effect. A classic paper titled "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly" found that people who use big words too often are actually seen as less intelligent.
Additional studies indicate that low status communicators often inflate their writing with jargon (see Fig. 1).
So, what does this mean for your communication? Let's dive in and explore why you should ditch words like "utilize" and "leverage."
The Problem with Big Words
Using big words can create a barrier between you and your audience. It can make your writing or speech difficult to understand, leading to confusion and frustration.
When people have to struggle to understand what you're saying, they're less likely to engage with your message.
Should I Utilize Other Words?
"Utilize" and "leverage" are particularly problematic because they're often used as substitutes for simpler, more common words.
"Utilize" simply means "to use," and "leverage" often means "to use something to maximum advantage." In most cases, the simpler words are clearer and more effective.
For example, instead of saying "We will utilize the new software to improve our productivity," you could say "We will use the new software to improve our productivity." The second sentence is to the point without using bigger words.
The Benefits of Plain Language
Using plain language, which encourages using clear and simple words, has many benefits:
Improves clarity: Your message will be easier to understand.
Increases engagement: People are more likely to pay attention to and remember your message.
Builds trust: You'll come across as more approachable and authentic.
Saves time: You won't have to spend time explaining what you mean.
Tips for Using Plain Language
Here are some tips for using plain language in your communication:
Use simple words: Choose words that are easy to understand.
Write in short sentences: Long sentences can be difficult to follow.
Use active voice: Active voice is clearer and more concise than passive voice.
Avoid jargon: Jargon can exclude people who aren't familiar with your field.
Proofread carefully: Typos and grammatical errors can make your writing look unprofessional.
Additional Sources
https://www.thecrimson.com/article/2006/10/18/bigger-isnt-always-better-big-words/
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