Publication Information
First Published: 10 September 2024
Author: Nathan Boeker, M. A. Certified Plain Language Instructor
Plain language is a powerful tool for effective communication. It is not about dumbing down content but about making it accessible and understandable to all audiences. By embracing plain language principles, writers can create content that is both informative and engaging, leading to improved comprehension, increased efficiency, and enhanced credibility.
In the world of communication, especially in professional and technical fields, there's often a misconception that plain language equates to "dumbing down" the content.
This notion couldn't be further from the truth.
Plain language is not about simplifying complex ideas to the point of inaccuracy, but rather about presenting information in a clear, concise, and accessible manner that benefits an intended audience.
At its core, plain language is about effective communication.
It involves using clear and straightforward language, avoiding jargon and technical terms, and structuring information in a way that is easy to understand and navigate. The goal is to ensure that the message is received and understood by the intended audience, so they can take action.
Improved comprehension: Plain language removes barriers to understanding, making complex information accessible to a wider audience. This is particularly important in fields like healthcare, law, and finance, where clear communication can have significant real-world implications.
Increased efficiency: When information is presented in plain language, readers can quickly grasp the key points and take action. This saves time and reduces frustration, leading to increased productivity and efficiency.
Enhanced engagement: Plain language makes content more engaging and enjoyable to read. By avoiding jargon and convoluted sentence structures, writers can create content that is both informative and interesting, encouraging readers to stay engaged and learn more.
Boosted credibility: Using plain language demonstrates respect for the audience and a commitment to clear communication. This can enhance the credibility of the writer and the organization they represent.
Plain language principles can be applied to a variety of communication formats, including documents, websites, presentations, and even social media posts. Here are some key tips for using plain language effectively:
Know your audience: Consider the needs and expectations of your audience. What level of knowledge and understanding do they have? What information are they looking for?
Use clear and concise language: Avoid jargon, technical terms, and acronyms that your audience may not understand. Use short sentences and paragraphs, and break up large blocks of text with headings and subheadings.
Focus on the key message: Identify the most important information and present it clearly and prominently. Avoid unnecessary details and tangents.
Use active voice: Active voice is more direct and engaging than passive voice. It also helps to clarify who is doing what.
Proofread and edit: Carefully review your work for grammar, spelling, and punctuation errors. Ensure that the information is accurate and up-to-date.
Plain Language Action and Information Network (PLAIN) - A government resource for plain language guidelines and examples. (http://www.plainlanguage.gov)
Plain Language Association International (PLAIN) - Offers resources on what plain language is and how to use it effectively. (http://plainlanguagenetwork.org)
Center for Plain Language - Provides a five-step checklist for creating content in plain language. (http://centerforplainlanguage.org)
Accessibility.com - Discusses why plain language matters for accessibility. (http://www.accessibility.com)
Centers for Disease Control and Prevention (CDC) - Health Literacy - Information on using plain language for health communication. (http://www.cdc.gov/healthliteracy/developmaterials/plainlanguage.html)
Grammarly Blog - A guide to using plain language in writing, focusing on clarity and audience understanding. (http://www.grammarly.com/blog/plain-language)